Description
What happens if we break the rules? In an effective TV commercial, the call to action must come within 5 seconds. No, it doesn’t. The length of an effective TV clip is 25 seconds + 7 seconds for a reminder. No, it’s not. Every TV commercial has to include a specific sales promise and value to the customer. No, it doesn’t have to. The outcome is a clearly different and effective concept, where one picture says more than a thousand words. Emotion sells.
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creative
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projektijuht