Description
Eesti energia electricity contract extension campaign The main goal of the campaign was to inform current clients who wish to continue using Eesti Energia electricity services that extending their contracts is very easy; that there is nothing to worry about, and the contracts will be extended automatically. The second goal was to get good visibility and high awareness among „shoppers“ who are looking around on the market for a new provider, and the message to them was that Eesti Energia products are easy and personalized. In the media campaing we used a wide channel mix that contained TV and radio advertising, online-, print and OOH media. But in OOH we also decided to use door advertising at shopping centres (self opening doors), for which the creative agency designed a separate message that would both complement the media solution as well as highlight the main message of the campaign. The message was“ Extending a contract with Eesti Energia is as simple as opening these doors“. The strategy was to use self-opening doors in shopping centers with a message that was developed especially for this media channel. Synergy between the media channel and the creative message complemented and highlighted the campaign’s message, which was our goal. Eesti Energia exceeded all numerical goals that were set to this campaign.
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