The campaign “Edasi welcomes new readers” took place in Sept-Oct. The back-to-school period also fits with Edasi’s promise – we are an inspiring and educational magazine. During the campaign, 1 article was available online for free every day, and if you liked the magazine’s focus and style, you were accepted as a subscriber! In outdoor advertising, we used a Day&Night poster, where the message appeared on the poster at night – Also at night.
