Description
The new DYNAMITE features printed technology that allows the packaging to display colors in an extraordinary way – they glow in the dark. The concept for DYNAMITE new products is based on the idea "There are things in the night." When diving into the night, one must be ready for exciting adventures, and when embarking on an adventure, the eyes must be wide open. The packaging cannot be dull - it must immediately grab attention. The packaging showcases four different characters, each with a nocturnal lifestyle. Nocturnal Light contains BCAAs, Cool Vibe offers a cooling effect, Magic Tingle gently tickles the tongue, and Night Shadow slightly tones the lips.
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Art director
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Project lead
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Strategic Planner
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Copywriter
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Designer
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Creative director