“Introduce Estonia” is the second coming of Estonia’s brand – a comprehensive and large-scale platform for the international marketing of Estonia. The 2002 platform “Positively transforming” established the basics of Estonia’s brand. The new system takes a big step forward – towards practicality. The platform “Positively surprising” facilitates creating distinctive messages aimed at both foreigners and locals by means of a simple and inspiring system.
The same platform also governs the whole visual world – from colours to photographs. From the “Introduce Estonia” toolbox it is easy to find various elements and their application principles. Introducing Estonia has never before been so easy and systematic. See the full system at: tutvustaeestit.eas.ee
