Description
Bolt’s biggest brand update since 2019 introduced fresh greens, dynamic 3D illustrations, a sonic identity inspired by urban life, custom photo libraries, and more. For a company that operates frugally by principle, a seven-figure agency-led refresh was out of the question. Instead, this refresh was conceptualized, developed, and executed by Bolt’s in-house creative team.
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Project lead
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Copywriter
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Designer