Description
Viru Keskus’ “Beloved” campaign proves that style and sustainability go hand in hand. Showcasing cherished pieces worn for over five years, highlighting artisans who extend their lifespan, and spreading the message through Smart Consumption Day, sustainable fashion series, and a Reuse Centre collection locker—because true fashion stands the test of time.
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Creative director
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Art director
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Copywriter
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Project lead
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Photographer
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Co–author
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Animator
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Stylist
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Designer