Description
At first glance, Viru Keskus’ “Beloved” campaign looks like a striking fashion ad. But look closer, and its true essence unfolds—every featured piece has been worn and loved for at least five years, all purchased from Viru Keskus. The message? Shopping centres and sustainability are not opposites.
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Stylist
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Creative director
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Art director
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Animator
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Copywriter
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Project lead
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Photographer