Description
We designed the world’s first Après-Sex t-shirt (limited edition), featuring an NFC-chip that tracks its journey as it’s passed from partner to partner. The t-shirt is packaged in an oversized condom, crafted to replicate the exact design of a real condom, meant to be torn open to reveal the tee inside. The bold packaging complements the concept, delivering not just a product, but an experience.
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Creative director
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Designer
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Package Design
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Copywriter