Pluss card' is a discount members card which can also be used as a pre-paid card to buy discount bus and train tickets from GO Group and all other participating partner companies. The end users are very different people - including students, seniors and frequent business travelers. Therefore the name of the card is very important. It has to have a nice ring to it and sound the same in every language because of tourist and native russians. It also has to be easily remembered and convey the idea of the card in the name. Therefore - Pluss card. The design of the card also relies on the same principles - minimal, clear and shape based.
