Description
Vana Tallinn was about to reach a very important milestone – 100 million bottles. An online campaign in addition to other activities was launched. Connecting website, FB application and FB posts into one. Campaign webpage tells the story of Vana Tallinn since the very first bottle. The goal was to present how a liqueur brand becomes a legend and in modern era continues to rise popularity and take on the world. To literally map Vana Tallinn's current rate of conquering the world a Facebook app was created, where people had the opportunity to become "The Ambassador of Vana Tallinn" by mapping the locations where You have taken or tasted this fantastic liqueur. A row of Facebook post also were connected with the campaign, where quiz questions about the history of Vana Tallinn where asked. Who didn't know where directed to the campaign page. http://vanatallinn.eu/100miljonit/en/ https://www.facebook.com/vana.tallinn/app_552482961467890
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creative
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projektijuht
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Art director
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Copywriter