Kirjeldus
Setting out to create a fashion advertising photo for Zero popup fashion store we wanted to emphasize the independent attitude Zero has concerning general retail sales principles and brand selection. To represent our ideas we chose leather accessory designer Kadri Kruus. Kadri Kruus' creation embodies similar values as our client Zero popup store - independence, desire to think out of the box and courage to make 'crazy' ideas a reality.
Zero moepoe reklaamfoto loomisel soovisime rõhutada Zero iseseisvat suhtumist jaemüüki ja kaubavalikusse. Foto subjektiks valisime ühe poes esindatud disaineri loomingu (Kadri Kruus, nahadisainer). Kadri Kruusi loomingus on kehastunud mitmed põhimõtted, mida ka Zero pood kannab endas - iseseisvus, teisitimõtlemine ja julgus teostada oma 'hulle' ideid.
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creative
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photographer
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projektijuht