Kirjeldus
Vivacolor is the Estonian leading paint producer. For the new outdoor painting season we wanted to grab the attention of the private house owners so we decided to send them their new “code”. We used the typical design of the private security codes given out together with the bank cards, ID cards etc to trigger them to open the mail. Inside people found the real paint codes for the Vivacolor outdoor paints and were invited to try out more on web in order to win paint for the whole house.
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Copywriter
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Strategist
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Project lead
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Art Director
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Creative director