Kirjeldus
Cinematic storytelling creates a sense of escapism in this trailer promoting the relaunched Visitestonia.com, an online content platform featuring stories that aim to inspire visitors to daydream about holidaying in Estonia. The narrative structure derives from a traditional European fairy tale by introducing Estonia through three main characters that symbolise historical grandeur, untouched nature and modern innovation. An undertone of romance and sentiment of memories invites visitors to revive precious holiday memories and create brand new ones, with the video published weeks before Valentine’s Day. Originally released in 45- and 30-second versions, trailers have been watched over 125,000 times, acting as a gateway to three articles featuring themed photography and travel itineraries.
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Creative Director
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Designer
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Copywriter
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Sylist
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Production (TV)
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Producer
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Project Lead
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Music and Sound