Kirjeldus
This is the main video created for Visit Estonia campaign DeepEST roots to promote nature tourism in Estonia. The campaign, which was done in cooperation with the influential pop-singer Kerli, was aired for example on MTV and this video was selected as one of the three best music videos made in Estonia in 2016. Our aim was to show Estonia as a destination where people can reconnect with their roots again, in the nature. Like Kerli did, when she returned to Estonia. The characters featured in the video are based on Estonian folklore and all filming locations are accessible for tourists. All locations are also described and linked in the youtube description and were supported by other videos, campaign activities in Visti Estonia and Kerli's social media, several articles, sweepstakes.
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Project Lead
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Creative Director
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Producer
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Art Director
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Film Editor
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Director, DOP