Kirjeldus
Viru Centre had been a constant success for over 15 years, and the go-to retail destination in the heart of Tallinn. But by 2020 the numbers were finally stalling, and the uniqueness fading. Because the world was changing, Viru Centre had to change too. But how to revitalise something so iconic; how to create a new centre of gravity for the city? Through an all new strategy, and a renewed brand.
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Animator
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Strategist
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Copywriter
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Art Director
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Designer
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Producer
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Project Lead