Viasat wished to enter the market with a new service package system targeted for satellite television consumers with the new package “Dimond”
The aim was to invite all the company’s employees around Estonia and through internal communication forward the message about the improvements and additions. The entire sale of 2016 was depending on it.
The basis for every successful communication is a supportive environment. And what a better place to introduce the packages of a satellite television, than a living room?
It’s a known fact that people study better in the course of a game, so this became our approach. All the questions and answers of the games were about introducing the new packages. People participated on the stage among the teams or from their "living rooms"
