Kirjeldus
Kuidas tõestada, et Vana Tallinn on ägedate meeste jook? Pidime veebimeediale lähenema uue nurga alt. Lõime otsesaate meestele - Barhoppers Live - koostöös ägedate meeste ja parimate baaridega, läksime live’i läbi Facebooki. Saates ei olnud otsest reklaami, vaid jook oli baarivestluse orgaaniline osa. Nii said Elu24.ee-s ilmuda kõikide saadete eel- ja järelkajastused. How to prove that Vana Tallinn is a drink for cool guys? We had to approach online media from a different angle. We created a live talkshow for men – Barhoppers Live – in collaboration with cool guys and the best bars in town, we went live on Facebook. While the drink was only an organic part of the show the online media outlet Elu24.ee published a story before and after each show.
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Creative director
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Copywriter
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Project lead
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Producer
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Art director
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PR
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Content Marketing Consultant
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Creative Lead
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Head of Digital Innovation