BRIEF:
Make a birthday greeting card to Telia’s customers, but keep in mind that one of the Telias main values is personality.
CHALLENGE:
How to be really personal if You have hundreds of thousands of clients?
IDEA:
We made an original birthday song that was recorded by Telias own employees and we planted customers name in the music video. We created thousands of unique and personal greeting cards and sent them with e-mail.
FEEDBACK:
We have never seen such positive feedback to a corporate greeting card. A great number of people thanked Telia personally for such a surprise. Personally :).
LINKS:
Try it here with your name
EST: https://www.telia.ee/ul/paljuonne/et/#Your_Name
RUS: https://www.telia.ee/ul/paljuonne/ru/#Your_Name
