Good European films are shown at Artis. Many people still don’t know this.
The cinema was facing a bad situation because awareness of it was low. An insight was provided by the knowledge that people do not choose to see European films for entertainment, since they consider the entertainment and experience value of European films to be low. We had to get people to make a “test purchase”, because those who had already been to the cinema did not regret it. That’s where the idea was born to have an “affair” with European cinema. As a result of the campaign, the cinema that was in danger of having to close its doors has instead increased its attendance.
Artises näidatakse häid Euroopa filme. Paljud ei tea seda siiani. Kino oli halvas seisus, kuna teadlikkus kinost oli madal. Insightiks oli teadmine, et inimesed ei vali meelelahutuseks Euroopa filmi, sest peavad selle meelelahutusastet ja elamusevõimalust madalaks. Meil oli vaja saada inimene "prooviostule", sest kes on käinud, ei kahetse. Sealt sündis ka idee üleaisa löömisest Euroopa kinoga.
