The campaign was to promote the study and research opportunities at the newly opened Department of Logistics and Transport at Tallinn University of Technology. The aim was to inform the target groups about the study and research opportunities at the department related to logistics, transport planning and supply chain management. The promotion aimed at raising the number of applicants to the bachelors, masters and doctorate curricula as well as involving enterprises to the research and consulting projects. The campaign so rarely seen in marketing of a higher education product was successful!
Kampaania sisuks oli 2012 aasta veebruaris avatud TTÜ Logistikainstituudi õppekavade ning teenuste turundus. Kampaania sisuks logistika, transpordiplaneerimise ja tarneahela juhtimise valdkonna õppimis- ja uurimisprojektide võimalustest informeerimine. Kevad 2012 pidi kaasa tooma instituudi ja sealsete õppekavade tugeva promo – seda nii sisseastujate saamiseks bakalaureuse- ja magistriõppesse kui ka ettevõtete kaasamiseks instituudi koostööprojektidesse. Haridusturunduses ebatavaline kampaania osutus edukaks!
