Kirjeldus
How to get 2000 people to the party when it’s Thursday afternoon and most of the people are still busy with their work? We decided to spread the experience of good times (according to the campaign concept “Full of experiences”) all around the Ülemiste district - luggage claim installation at the Airport and pop-up concerts, branded VIP-taxis taking people directly to the party, personal invitations, CDs with Ülemiste theme song and balloons as a gift, and etc.
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Creative director
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Art director
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Copywriter
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Project lead
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Producer
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Production (TV)