Kirjeldus
Printreklaam HP tooneritele, mis näitab, et tänu ebakvaliteetsele toonerile võid jääda ilma kõige huvitavamast ja kõige olulisemast osast. Näiteks sellest, et naine on tegelikult mees. If the ink or toner cartridge in a Hewlett Packard printer is running low then some people tend to choose to fill the old cartridge or replace the original with an alternative one. But we needed to remind them that they should only use new and original HP cartridges or otherwise printing errors might occur. We created ads and used a photo of what seemed was taken of a naked woman, but because of a faulty toner people couldn’t see that the woman on the picture is actually man.
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Art director
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Creative Director
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Creative director
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Project Lead
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photographer
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Copywriter