Kirjeldus
We wanted to create an outdoor ad, that will start dialogue about alcohol and tobacco between children and parents. For that we used lenticular outdoor media. On the child's eye level there was a monster. On adult´s eye level, however, only campaign main visual. When families walked by these ads, there was reason to talk about monster called alcohol and tobacco. Translation for copy For children: What is this monster? For adults: Parent! Don't miss the right time. Early set limits to alcohol and tobacco hold up better.
Tahtsime, et ennetuskampaania välireklaam tekitaks arutelu lapse ja lapsevanema vahel. Kasutasime lentikulaartrükis välimeediareklaame. Lapse silmade kõrguselt paistis küsimusi tekitav kuri koll. Täiskasvanu silma kõrguselt paistis aga kampaania põhivisuaal. Välireklaamist koos möödumisel tuli täiskasvanutel peatuda ja selgitada, mis koll see alkohol on.
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creative
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photographer
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projektijuht