Whimsical shirt firm SWÄRK new branding turns the letter W into a collar while implementing a unique Estonian letter Ä as well. For the constantly changing fashion world a always fashionable Futura font is used. The logo includes a _ line for additional texts like slogans, web address etc. The new CVI forms not only from the logo and graphics but the whole world of SWÄRK - from packaging (a pizza box) and labelling to Instagram feed and personal styles and lives of the brands fashion designers.
