Kirjeldus
A print ad for mattresses where dreams are even more beautiful than fairy tales, there is no bad wolf and everybody lives happily and friendly ever after. It was part of the whole marketing concept and re-make of the well-known “Wolf and Three Little Pigs” fairy tale. In Sleepwell’s version, when the pigs have trouble sleeping, they go to visit their friend, the wolf, who is known to have a new mattress and they all fall asleep together to dream beautiful dreams on a mattress of good sleep.
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Creative director
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Art director
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Copywriter
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Project lead
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Illustrator