Kirjeldus
Alexander Weizeni nisuõllega käib koos spetsiaalne serveerimisrituaal. Kui inimene avastas lehes meie tagurpidi printreklaami ja selle "õiget pidi" pööras, oli ta juba sooritanud rituaali esimese sammu. With Alexander Weizen A. Le Coq wanted to teach Estonians the right pouring ritual of the wheat beer. So when the reader saw our backwards print ad, she turned it around and with this gesture she has already completed the first step of the pouring ritual.
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