We used SEB’s main building to launch SEB’s new internet bank. It looked like the new internet bank was coming out under the buildings surface – inside a real bank there is an even bigger bank, the SEB internet bank. 46% of the target group (25–55 yr) remembered the solution which is an extremely good result when you consider that it was just one location. In addition to seeing it on the street, the solution got good media coverage.
SEB uue internetipanga lansseerimisel kasutasime ära SEB panga peahoonet, mille seest justkui koorus välja SEB uus internetipank – reaalse panga sees on üks veel suurem pank – SEB internetipank. Lahendust mäletas 46% sihtrühmast (25-55), mis arvestades selle lokaalsust on ülihea tulemus. Lisaks vahetule kokkupuutele tänaval pakkus peamaja ka kõneainet ja sai rohkelt meediakajastust.
