Kirjeldus
The goal of the campaign, that had several stages, was to tell the consumers about the opening of SEB’s new and more comfortable internet bank. In the first stage we concentrated on the internet bank as a whole product. In the second wave we focused on Rahapäevik (Money Diary) which is in the internet bank and gives the most comfortable overview of your financial affairs.
Mitmejärgulise kampaania eesmärgiks oli teavitada tarbijaid SEB uue ja mugavama internetipanga avamisest. Esimeses etapis keskendusime uuele internetipangale tervikuna, kampaania teises laines võtsime fookusesse uues internetipangas asuva Rahapäeviku, mis annab rahaasjadest kõige mugavama ülevaate.
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projektijuht