Coca-Cola Plaza multiplex started rebuilding their biggest cinema in order to turn it into Scape – the most awesome cinema room in Estonia.
To draw more attention to the new, Scape cinema room, we raffled the existing chairs via a Facebook application – having a real cinema chair is a dream come true to every movie fan.
To participate one had to choose their favourite seat and register in the raffle. The application was visually almost identical to the cinema’s online purchase system to make a connection between the user and the cinema and his/her favourite seats.
In 30 days: 12 chairs drawn, 1023 unique users, app opened 3419 times – more than 3 times per user.
