Mahlakas had to stand out in the growing juice market. The name (Mahlakas = Juicy) and appealing color of the product are it’s greatest strengths. That is why we left extra-mega-ultra amounts of space for the name and also the label completely transparent. In addition to texts there are also images of the ingredients to be seen. We chose a slightly retroesque bottle so that the product would visually really “pop” out of the shelf.