Kirjeldus
Our goal was to re-introduce Saku Originaal, one of the oldest and best known beer brands in Estonia, taking it from a simple Regular Joe’s beer into a more premiumized and aspirational lager beer. The slogan: "An extraordinary beer for an ordinary man" reflects the casual nature of a casual drink in a spectre of diametrical opposite putting the product in exagerrated situations. This, we believe, would amplify the image of the product in a glamurous feel
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Copywriter
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Creative Director