Kirjeldus
Saku Kuld is THE premium beer of Estonia. Nothing comes close. In order to prove that, we booked a whole centrefold of Estonia's biggest newspaper "Eesti Ekspress" and left two pages untouched. Because “At the top. There’s only room for one.” Shortly after publicing the print, the product’s line extention was released – Saku Kuld Ale. It was launched under the tagline. “It just got a bit tighter at the top.”
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Creative Director
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Project Lead
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Art Director