Kirjeldus
In it's launch in 2012, our goal was to create an absolutely new brand with a connotation as if it has been around for ages. To make the audience feel like they would re-discover something familiar, historical. The slogan - "A simple light lager with a historical taste" was derived from this assignment. Audience has accepted the brand well and Karl has risen to be a loved and highly consumed product in Saku Brewerie's product line. This is the 3rd clip in the history of the brand's existence.
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Creative Director