Kirjeldus
When we were working on the commercial for Eesti Pagar's Rehe rye-bread, the use of animation was a deliberate choice. It just sticks in your mind more, and besides this, the ears of rye who were the main characters sort of became TV stars in the other clips. It also felt like there was no better way to emphasize the Estonian-ness, than that nice feeling of a sauna paired with only genuine rye, in this Estonian rye-bread!
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Production (TV)
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Copywriter
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Art director
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Project lead