Kirjeldus
According to research by The National Institute for Health Development one of the main problem among youth for not using the protection is the embarrassment or shame to talk about the sex with your partner. We turned to the one of the main subconscious influencers of youth behaviour - the film industry. We created a 17-minute short film where we showed through different characters and different real life situations that talking about sex and using protection is actually fine and it even increases the chance to have the "happy end”.’
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Production (TV)
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Copywriter
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Project lead
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Director
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Screenplay
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Strategist