USS wanted to give its best and most loyal customers an exclusive gift.
As a solution, we created a new vodka brand called "Privileeg Vodka" (Privilege Vodka), which was inspired by their slogan "Security is not a privilege". The name of the vodka contrasts their slogan, letting the selected customers know what a privilege and honor it is to receive the vodka.
The vodka is packaged in a dark blue box with USS designs, decorated with a golden USS insignia. The box contains a bottle of "Privileeg vodka", featuring minimalist design and sheathed in golden cloth.
USS soovis oma parimatele ja pikaajalistele klientidele teha eksklusiivse kingituse.
Lahendus: lõime uue vodkamargi Privileeg Vodka, mille nimi sai inspiratsiooni nende hüüdlausest „Turvalisus pole privileeg”. Samas vastandub viina nimi tunnuslausele, andes valitud klientidele teada, et selle viina saamine on tõeline privileeg ja au.
Viin pakendati USS-i tumesinisesse karpi, millel oli kuldne USS-i vapp. Avatud karbis oli USS-i Privileeg vodka brändinguga minimalistlik pudel, mis ümbritseti kuldse riidega.
