Kirjeldus
TASK / ÜLESANNE How could Pakendikeskus invite their clients to a special winter event? Kuidas võiks Pakendikeskus kutsuda kliente ja koostööpartnereid taliüritusele? SOLUTION / LAHENDUS The idea was to invite people to the woods to choose their very own christmas tree. So we sent out specially designed invitations. Inside of an envelope was a small christmas tree made out of cardboard. We wrote on the invitation that if you think that Santa refuses to put your presents under a cardboard christmas tree, then come and get a real one. Saatsime klientidele kutse, kus sees oli papist kuusk ja edastasime sõnumi, et kui on tunne, et papist kuuse alla jõuluvana kingitusi ei too, siis tuleb metsast päris kuusk tuua.
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Art Director
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Art director
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Copywriter
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Creative director