Otto & Mesi is many things - a fully equipped test kitchen, catering provider, dining venue and most importantly a portal where you can learn about cooking, browse recipes and shop in their online store. The main goal was to create a site, that’s more than just a cookbook with tons of content. It had to be perfectly usable, work on mobile devices and provide an easy way to shop cookware. The site has lots of up-sell potential by linking different products and content and is gaining momentum among Estonian home cooks. We also produce all photographs for the content, handle their social media and continue to develop new and interesting features monthly.