Kirjeldus
A cute kitty picture doesn’t make a brand come alive. In order for Nurr to keep up with the times and to make the sales numbers grow again in a more and more competitive market, we needed to change more than just the wrapper. Results: 5000 GIFs were shared on Facebook in the first month. Engagement rate of Instagram posts was 480% higher than average Banner CTR was 230% higher than average The market share doubled Sales grew 215% Sales growth was so unexpected that the factory had to make an extra production round of Nurr chocolate. Twice.
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Designer
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Illustrator
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Strategist
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Project Lead
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Creative director
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Creative Director