Kirjeldus
We used naughty sales personal who promise to "sell the store naked" (as in: to sell until the store is empty) to advertise the clearance sale before Kadaka Selver was renovated. The campaign got a lot of attention, the sales were better than expected and the campaign ended before the planned deadline because the store was out of stock.
Kommunikeerisime Kadaka Selveri remondieelset tühjendusmüüki läbi vallatute müüjate, kes lubavad poe “paljaks” teha. Kampaania püüdis tähelepanu ja müük läks oodatust paremini. Kampaania lõpetati kauba lõppemise tõttu varem kui planeeritud.
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creative
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photographer
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projektijuht