Kirjeldus
Consumer campaign for a shopping centre in the middle of the summer using characters from a well-known movie. How to make the shopping centre the central point of the campaign, how to differentiate from the distributor's and cinema campaigns? By creating a whole know language and bringing the characters into life! Kampaania kaubanduskeskusele keset suve, kasutades visuaale tuntud filmist. Kuidas teha nii, et keskus oleks kampaania kese ning eristuda levitaja ja kinode kampaaniatest? Luues täiesti uus keel ja muutes tegelased elavaks!
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Creative director
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Copywriter
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Project Lead
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Designer