LUMM is Estonia's first and most exclusive flowerbox. We created an elegant identity with a minimal logo, classy fonts and exclusive looking colors. Box itself is coated with a matte finish and an embossed silver logo to excite the one giving and the one receiving this beautiful box. Our concept makes flowers look like the icing on the cake, not the other way around.
From the first moment we knew, that this product could market itself through social media. We gained a good amount of followers, spiced things up with a variety of witty images and shared what others had posted featuring our hashtags. LUMM should always bring a little jealousy to others and give the right hint to gentlemen to turn their girls' frown the other side around.
We also built a playful website.
