Kirjeldus
2014 was the Year of movement and the Estonian Olympic Committee wanted to encourage people to exercise a little more. So we created a new Facebook character – a sloth. He is easily relatable and, unlike a cheetah or a rabbit, everyone can keep up with him. He doesn’t start with marathons but first suggests you go to work by foot or take the stairs instead of elevator. Throughout the year he motivated people, shared sporting events, gave tips for healthy eating and shared relevant price
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Copywriter