An exotic flavour bouquet from distant Chile. A visual renewal of an affordable wine product line that has been present on the market for a long time. Important aspects were the name of the wine, purple colour and the unique Aztec solar calendar used as a characteristic element. We have created a complete concept that would be familiar to the loyal customers so far and attract new wine lovers as well.
Eksootiline maitseelamuste bukett kaugest Tšiilist. Turul kaua eksisteerinud soodsa veinisarja visuaalne uuendus. Olulised pidepunktid olid veini nimi, lilla värv ja tunnuselemendina kasutatav unikaalne asteekide päikese kalender. Töötasime välja tervikliku kontseptsiooni, mis oleks tuttav senisele lojaalsele ostjakonnale ja samuti meelitaks juurde uusi veinisõpru.
