Kirjeldus
EST Eesti Pagar soovis sügavkülmutatud toodetele imagokampaaniat koos tarbijamänguga, mis suurendaks toodete müüki ja lansseeriks uued maitsed. Lahendusena andsime ahjus küpsevatele saiakestele elu ja panime nad tuntud räpplaulu saatel palmisaarest unistama. Eks ju isegi unista keset talve palmisaarest ja pruunistavast kuumusest. ENG Eesti Pagar asked for an image campaign along with a consumer game for its frozen bakery products to increase the sales and launch new tastes. As a solution we gave life to the pies baking in the oven and made them dream of a palm island, a well-known rap song playing in the background. Who doesn’t dream of a palm island and bronzing heat in the middle of winter!
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Copywriter
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Production (TV)
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Creative director
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Art Director
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Project lead