Estonian men believe that the alpha-man doesn’t use a condom.
Science proves the opposite:
the higher testosterone levels in your blood, the more likely you are to use a condom.
Meaning the more alpha-man you are.
That is exactly what the young-men-targeted "Rubber is sex" campaign promoted – how to be a true man.
The higher slavic risk group was especially targeted with cinema posters, which taught them how to be as manly as the hero on the cinema screen.
Eesti mees arvab, et alfa-isane teeb ilma kummita.
Teadus aga tõestab vastupidist:
mida kõrgem testosterooni tase, seda tõenäolisemalt kumm käiku läheb.
Järelikult ka rohkem isane.
Isastele mõeldud “kumm on seks” outdoorid seda noortele, veidi ebakindlatele isastele õpetasidki – kuidas olla oma partenerile tõeline isane.
Venekeelsele riskigrupile õpetasid kinopostrid, kuidas olla oma partenrile sama isane partner kui ekraanilt vastu vaatab kangelane.
