Kirjeldus
Almost 50% of Estonians are obese and the number is growing and one of the main cause for this is that people don’t eat enough vegetables. The traditional communication needed to take a new fresh approach in order to catch the attention of the younger target group. We took the fact that vegetables don’t grow your weight and used it in with the alliterate rhyming play of words in Estonian language. This was combined with the dancing 3D animated veggie characters.
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Art Director
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Strategist
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Copywriter
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Project lead
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Animator
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Production (TV)