Kirjeldus
TV-clip, created to launch the new flavor of the Jänks yoghurt shake. The same characters have been already used during previous 2 years in product and brand TV ads, so the consumers were already familiar with them. The brand name Jänks also means (is close to) a hare (something between a hare and a bunny) in slang. Short and witty dialogue, funny inverted characters (fox as a hare's pet) and visibly very bananish tv ad. Banana upgrade to shake's product line with this TV commercial rocketed sales out of stagnating state to the podium again.
Jänks jogustishake'i uue maitse lanseerimiseks loodud teleklipp. Samad tegelased on eelneva kahe aasta jooksul juba tegutsenud toodet ja Jänksi kaubamärki reklaamivates teleklippides ning tarbijale tuttavad. Lühike ja vaimukas dialoog, lõbusad, loodusele vastupidiselt pööratud tegelased ning möödavaatamatult banaanine sõnum. Tõstis tootesarja müügi vahepeal soikunud olekust uuesti poodiumile.
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creative
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producer
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projektijuht