Kirjeldus
Before 2013 almost nobody was hared about Estonian oldest IT start-up called Proekspert though the company was established 1993 and in 2013 had over 140 employees in Tallinn. To celebrate it’s 20th birthday and get some positive public appearance, to hire more IT-professionals, Proekspert needed a story to be told about their success. Agency realized that Estonian public was becoming bored with success story of Skype and the place for new narrative was vacant and first Estonian business novel Writers of Tommorrow was written, advertised and sold.
Eesti esimene firmaromaan Homse Maailma Kirjanikud tõusis müügiedetabelite tippu, vaatamata sellele, et oli kogu aeg ka tasuta allalaetav. Ühtlasi on see Eesti reklaamiajaloo pikim copytekst.
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creative
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producer
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projektijuht
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Art Director
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Art director
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Copywriter